Keywords appear in search queries that people enter in search engines. For example, a person might search for mens shoes in South Africa. The keywords in this search would be mens shoes and South Africa. To make your store appear higher in search results, you should try to find out which keywords your customers might use to find your products, and add those keywords to your content.

You can use online tools to get keyword ideas and find out how often a keyword is used in a search query. It’s best to choose keywords that are specific to your products and business, but that appear often in searches. Keep in mind that the more traffic your keywords get, the more competition your store has in searches, so your store might not be shown near the top of search results.

Note: Add keywords by using them in readable, natural phrases and sentences. Customers won’t click links that use keywords in a random way, and search engines might ignore websites that don’t use readable phrases.

There are four main places that you can add keywords to improve the search engine optimization (SEO) for your online store:

  • Product Titles

  • Product Descriptions

  • About Us Section

  • Blogs