🔑 Using Keywords to Improve Your Store’s SEO

Keywords are the words and phrases people type into Google when they’re searching for something — like "mens shoes in South Africa". In that example, the keywords are "mens shoes" and "South Africa".

If you want your BeNimble store to appear in those search results, you need to use the same words your potential customers are searching for. That’s where keyword strategy comes in.

🎯 How to Choose the Right Keywords

You want keywords that match both:

• What you’re selling

• What your customers are searching for

Use free keyword research tools like Google Keyword Planner or Ubersuggest to:

• Get ideas for what to include

• See how often certain terms are searched

• Check how competitive they are
  
  

✅ Pro Tip: Focus on keywords that are specific to your products. “Running shoes for women in Cape Town” will perform better than just “shoes”.

✍️ Where to Add Keywords on Your Site

To help search engines understand your store, use keywords in natural, readable sentences — not just pasted randomly.

Here are four key places to add them:

1. Product Titles

   • Clear and descriptive, e.g. “Men’s Leather Sneakers – Brown”

2. Product Descriptions

   • Describe the product benefits, materials, and uses — while including relevant keywords.

3. About Us Section

   • Talk about your business and what makes it unique. Mention your location and niche if relevant.

4. Blog Posts

   • Create helpful content that uses keywords your customers are searching for, like “how to clean suede sneakers” or “best gifts for runners”.

⚠️ What to Avoid

• Don’t stuff keywords — using the same phrase over and over won’t help and might hurt your ranking.

• Don’t use keywords in unnatural sentences — if it sounds weird to read, it’s probably hurting your SEO.

• Don’t ignore your customer — write for them, not just for Google.
  
  

By using keywords wisely and placing them in the right spots, you’ll make it easier for the right people to find your store.

Need help choosing or using keywords? Head to My Shop → SEO in your BeNimble portal to get started, or reach out to our support team for guidance.