Your website’s overall look and feel is important because it instantly conveys an attitude to your clients before they even start reading the content on the site. Before you begin a website redesign, check your goals against industry standards by looking at your competitors’ websites. A fitness website should look fresh, powerful and well organized. A website for a band or fashion designer can be more creative with colors, texture and image choices.

The look and feel of a website can also be described as the website’s “personality.” Your website’s personality should match the attitude of your business and your business objectives while still fitting in with your client’s expectations of the business and industry you’re in.

Here are some examples of the types of adjectives you might use to describe your website:

  • Friendly

  • Approachable

  • Professional

  • Experienced

  • Upscale

  • Exclusive

  • Cutting edge

  • Stylish

  • High-tech

  • Powerful