SUBSCRIBER!
This extension will add a section on your Website where your customers can subscribe to your newsletter. This will allow you to keep in touch with them via email regarding specials, promotions and discounts or other news they might be interested in. This will only keep their email addresses; How you use it is up to you!
This will appear at the bottom of your website where your shoppers can add their email address.
HOW TO ACTIVATE/DEACTIVATE
From the Nimbl Portal, under the STORE tab, click on MY SHOP to open the drop down and click on the EXTENSIONS button.
Next to SUBSCRIBER!, click on the EDIT button.
Click on the ENABLE MAILING LIST EXTENSION (to enable) and DISABLE MAILING LIST EXTENSION (to disable)
HOW TO USE SUBSCRIBED EMAILS
From the Nimbl Portal, under the STORE tab, click on MY SHOP to open the drop down and click on the EXTENSIONS button.
Next to SUBSCRIBER!, The STATUS will be ACTIVE.
Click on the EDIT button.
A List will appear with all your subscribed emails. You can DOWNLOAD the list (either CSV or Excel) to use when ready. It is a great tool for marketing (specials, promotions, updates regarding products, etc.)
ADVANTAGES OF USING EMAIL MARKETING
One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels.
Email marketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.
Email marketing doesn’t necessarily require a huge team or reams of technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails, suggesting that it’s the content of an email that is the most important thing.
In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment.