ABANDONED CART RECOVERY 

The Abandoned Cart Recovery feature helps you recover lost sales by sending automatic reminders to customers who leave items in their cart. 

Understanding Abandoned Cart Emails

The abandoned cart recovery email sequence aims to re-engage customers who have left items in their shopping cart without completing the purchase. Here’s a brief description of each email type and the intended outcome:

Reminder Email

Purpose: This email is sent four hours after a customer abandons their cart. The main goal is to remind the customer of the item they showed interest in, gently nudging them to return and complete their purchase.

Timeline: 4 hours after abandonment

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Objection Email

Purpose: Sent 24 hours after cart abandonment, this email addresses any potential objections or concerns the customer might have about the product or purchase process. The aim is to reassure the customer and encourage them to proceed with their order.

Timeline: 24 hours after abandonment

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Discount Email

Purpose: This email is dispatched 48 hours after the cart is abandoned. It offers a discount on the product left in the cart, providing an added incentive for the customer to complete their purchase. However, discount codes are not generated automatically; the user must generate it first before activating this email.

Timeline: 48 hours after abandonment

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Last Chance Email

Purpose: The final email in the sequence is sent 72 hours after the cart is abandoned. It serves as a last reminder for the customer, creating a sense of urgency to encourage them to finalize their purchase before the items are no longer available.

Timeline: 72 hours after abandonment

These emails are part of a strategic approach to recover potentially lost sales by addressing customer forgetfulness, concerns, and providing incentives to complete their purchases.

On editing any of the ACR Emails you can manipulate some of the details of that email. Depedning on which email it is different options will be available:

EDITING REMINDER EMAIL

• Background Color: The background color of the email in HEX code

• Text Color: The text color of the email in HEX code

• Email Subject: Subject of email

• Email Body: The body text of the email. It is advisable not to remove any of the short codes which will add details per abandoned cart. You can add/remove them as you wish by either deleting them from the body or copying them in exactly. On the right hand side of the screen you will see an example of what your email will look like. 

  • Available tags

    • Customer Name: {{CUSTOMER-NAME}}

    • Cart Details: {{CART-DETAILS}}

    • Checkout Button: {{CHECKOUT-BUTTON}}

After making the changes please click on Save Reminder Email to save your changes. If you would like to deactivate the Reminder Email you can click on Remove Reminder Email

EDITING DISCOUNT EMAIL

• Background Color: The background color of the email in HEX code

• Text Color: The text color of the email in HEX code

• Discount Code: The discount code to email to the user. This can be a free shipping or order value discount. Please generate the discount code before adding it in here. This process will not check or confirm validity of discount code. More information on generating discounts

• Email Subject: Subject of email

• Email Body: The body text of the email. It is advisable not to remove any of the short codes which will add details per abandoned cart. You can add/remove them as you wish by either deleting them from the body or copying them in exactly. On the right hand side of the screen you will see an example of what your email will look like. 

  • Available tags

    • Customer Name: {{CUSTOMER-NAME}}

    • Discount Code: {{DISCOUNT-CODE}}

    • Cart Details: {{CART-DETAILS}}

    • Checkout Button: {{CHECKOUT-BUTTON}}

After making the changes please click on Save Discount Email to save your changes. If you would like to deactivate the Reminder Email you can click on Remove Discount Email

EDITING LAST CHANCE EMAIL

• Background Color: The background color of the email in HEX code

• Text Color: The text color of the email in HEX code

• Email Subject: Subject of email

• Email Body: The body text of the email. It is advisable not to remove any of the short codes which will add details per abandoned cart. You can add/remove them as you wish by either deleting them from the body or copying them in exactly. On the right hand side of the screen you will see an example of what your email will look like. 

  • Available tags

    • Customer Name: {{CUSTOMER-NAME}}

    • Cart Details: {{CART-DETAILS}}

    • Checkout Button: {{CHECKOUT-BUTTON}}

After making the changes please click on Save Last Chance Email to save your changes. If you would like to deactivate the Reminder Email you can click on Remove Last Chance Email