GOOGLE ANALYTICS

Why Use Google Analytics?

Google Analytics gives you powerful, free tools to track and analyze traffic across your store — so you can make smarter decisions and grow faster.

Here are just some of the questions Google Analytics can help answer:

How many people visit my website?
Where do my visitors live?
Are people visiting from mobile devices?
What traffic sources bring in the most visitors?
Which pages on my site are most popular?
How many visitors convert into customers?
What blog content do visitors engage with most?
How can I improve my website speed?

How to Activate or Deactivate Google Analytics in BeNimble
📌 You'll need a Google Analytics 4 (GA4) Measurement ID (starts with G-) to complete this step.

To Enable Google Analytics

Login to your Google Analytics account.
Create or select a GA4 property and copy your Measurement ID (starts with G-, e.g., G-ABC123XYZ).
In a new browser tab, log in to your BeNimble Portal.
Go to the STORE tab.
Under MY SHOP, click on EXTENSIONS.
Find Google Analytics 4 and click the EDIT button.
Paste your GA4 Measurement ID into the input field.
Click ENABLE GOOGLE ANALYTICS EXTENSION.

📸 Screenshot Placeholder 1: GA4 Measurement ID in Google Analytics
📸 Screenshot Placeholder 2: Extensions tab in BeNimble showing Google Analytics
📸 Screenshot Placeholder 3: Edit screen to enter Measurement ID

To Disable Google Analytics

Go to the STORE tab in your BeNimble Portal.
Under MY SHOP, click EXTENSIONS.
Next to Google Analytics, click EDIT.
Click the DISABLE GOOGLE ANALYTICS EXTENSION button.

How to Get a GA4 Measurement ID

📌 First Time Setting Up Google Analytics?

If you’ve never used Google Analytics before, follow these steps:

Visit: https://analytics.google.com/
Click Start Measuring.
Create a new Account, Property, and then a Web Stream.
Select Web as your platform.
Enter your store URL and name your stream.
Google will generate your Measurement ID (e.g. G-XXXXXXX).

📸 Screenshot Placeholder 4: GA4 Setup wizard showing Web Stream setup
📸 Screenshot Placeholder 5: Confirmation screen with Measurement ID

Already Have a Google Analytics Account?

Log in to Google Analytics.
Click the Admin gear icon in the bottom-left.
Under the Property column, choose or create a GA4 property.
Click Data Streams > select your Web stream.
Your Measurement ID will appear at the top.

📸 Screenshot Placeholder 6: Admin panel with Property and Data Streams
📸 Screenshot Placeholder 7: Web stream details with Measurement ID

What Happened to UA- Codes?

Google Analytics no longer supports UA- (Universal Analytics) tracking IDs. All new implementations must use GA4, which uses G- format Measurement IDs.

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