Go to My Shop > SEO to manage the title and description tags for products, categories and pages.

Edit an item

  1. Find the product, category or page in the overview.
  2. Click EDIT.
  3. Enter the SEO TITLE TAG.
  4. Enter the SEO DESCRIPTION TAG.
  5. Click UPDATE SEO TAGS.

There is no separate keywords field on this screen.

Writing the tags

Use a clear title and a useful description that accurately match the item. The editor recommends about 60 characters for the title and 160 characters for the description.

Those are writing guidelines, not guarantees of how a search engine will display your page. Search engines can shorten or replace the text in their results.

For product SEO, Write with AI can generate a starting title and description. Review them, apply them to the fields, and save the page.