Overview

The Website Tracking extension allows you to manage standard tracking and verification snippets for your store. This includes analytics tools, advertising pixels, tag managers, and domain verification codes.

Supported Tracking Types

You can add the following tracking integrations:

  • Google Search Console Verification – Verify your store with Google Search Console
  • Meta Domain Verification – Verify your domain with Meta (Facebook/Instagram)
  • Generic Meta Verification – Add any generic meta verification tag
  • Google Analytics 4 – Track visitor behaviour and conversions
  • Google Tag Manager – Manage multiple tracking tags from one place
  • Facebook Pixel – Track Facebook ad performance and conversions
  • TikTok Pixel – Track TikTok ad performance
  • Microsoft Clarity – Visualise user sessions and heatmaps

Adding a Tracking Code

  1. Go to Extensions in the left menu
  2. Find Website Tracking and click MANAGE EXTENSION
  3. Select the tracking type from the dropdown
  4. Enter your tracking content (ID or code snippet)
  5. Save your settings

Viewing Saved Tracking Settings

All saved tracking configurations are listed at the bottom of the page under Saved Tracking Settings.

Analytics and pixel tracking are essential for understanding your marketing performance and optimising ad spend.