Overview
Abandoned Cart Recovery (ACR) sends follow-up emails to shoppers who add products to cart and leave before checkout. This helps recover lost sales.
How It Works
When a customer abandons their cart, automated emails are sent over time:
- Reminder: reminds the customer about items left in cart (after 4 hours)
- Objection: addresses common concerns (after 24 hours)
- Discount: offers a discount if no existing discount is active (after 48 hours)
- Last Chance: final urgency reminder (after 72 hours)
Setting Up ACR
- Go to Extensions in the left menu
- Find Abandoned Cart Recovery under Advanced Extensions
- Click MANAGE EXTENSION
- Activate each email type and configure the messaging
- Click VIEW ACR REPORTS to monitor performance
Tips
Note: Each email type can be activated independently. Start with the Reminder email, then add more stages as needed.
- Keep email content friendly and helpful
- Avoid overly pushy language
- The Discount email only sends if the customer does not already have an active discount